Head of pbwm segment management

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78eerp

The Private Banking Wealth Management (PBWM) Segment Management function is responsible not only for defining and steering the overall value proposition for Private Banking & Wealth Management clients, but drives the creation of a dedicated Private Banking offering that goes beyond investment products .The area is responsible for developing exclusive solutions, services, and products tailored specifically to the Private segment , distinct from and more advanced than the Wealth offering, strengthening ING's positioning in the Private Banking market. This role integrates segment strategy, marketing, operational support, performance analytics, and business case management to ensure a best‐in‐class client and advisor experience across all channels. The Manager leads the development and execution of segment initiatives, drives commercial effectiveness, ensures the delivery of segment‐specific marketing and communication materials, and coordinates with Sales, CIO, Digital, and Product functions to deliver consistent, data‐driven outcomes. Key Responsibilities:



Segment Strategy & Value Proposition Ownership Define and lead the development of the Private Banking offering, including products, services, and tailored solutions specifically designed for the Private segment and extending beyond the standard Wealth investment offering. 2. Business Planning, Performance & Analytics Lead performance analytics and business case tracking for PBWM initiatives. Integrate Customer Intelligence (CI) into segment decision‐making and planning. Monitor commercial results, campaign performance, client behavior, and market trends. Identify growth opportunities and performance improvement levers. 3. Operational Support Ensure operational support for advisory and servicing processes. Act as liaison between PBWM, Operations, IT, and other enabling functions. Support the local implementation of platform enhancements—both digital and advisory. Guarantee consistency and efficiency in client journey

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78eerp