Brand manager ceemea

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78ef43

Position Title: Brand Manager CEEMEA Function: Marketing Location: MZ, PL Work Arrangement: Hybrid ABOUT THE ROLE The Brand Manager role is responsible for full product lifecycle management, commercial activation, and channel strategy across professional, retail, and e-commerce channels. This position collaborates closely with Marketing, Sales, Education, Trade Marketing, Digital, Supply Chain, and global brand teams to deliver sustainable growth, market share gains, and strong brand equity. WHAT YOU WILL DO Brand Strategy & Planning Drive the annual brand plans, aligned with regional and global strategic priorities. Analyze category trends, competitive landscape, and consumer insights to identify growth opportunities. Define channel-specific strategies to maximize brand presence and performance across salons, retail, and e-commerce. Innovation & Portfolio Management Manage the full product lifecycle: forecasting, pricing, portfolio optimization, and phase-in/phase-out decisions. Partner with global brand teams on new innovation launches,



ensuring local relevance and flawless execution. Coordinate regulatory and packaging needs for all markets. Commercial & Channel Activation Lead 360 activation plans including campaigns, promotions, education programs, sampling, and digital amplification. Work with Sales and Trade Marketing to tailor activation for each channel (professional distributors, direct salon, retail chains, pure-play e-commerce). Ensure excellence in in-store execution, merchandising, and online product content (PDP optimization, A+ content, ratings & reviews). Budget & Performance Management Own brand P&L; for assigned portfolio, ensuring profitable growth. Monitor brand performance KPIs: market share, penetration, sell-in/sell-out, ROI of activations, and campaign effectiveness. Manage A&P; budgets with full accountability and optimization. Cross-Functional Collaboration Partner with Education teams to shape technical training and salon support programs f

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78ef43