Senior brand manager
Pubblicato il 01-08-2026 - Wella in Italia
Position Title: Senior Brand Manager Function: Marketing Location: Warsaw, MZ, PL Work Arrangement: Hybrid ABOUT THE ROLE The Senior Brand Manager executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of the professional care products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses exclusively on salon professional products, including care, treatments, and styling across all channels. The ideal candidate combines strong brand-building mastery with deep understanding of the professional salon ecosystem—stylists, salons, educators, distributors, and professional retail channels. WHAT YOU WILL DO Regional Brand Strategy & Portfolio Leadership Execute the regional brand strategy aligned with global priorities. Own the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning. Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets. Activate ATL & digital storytelling.
Innovation & Go-To-Market Excellence Localize global innovation strategies and build compelling regional GTM plans for new launches. Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement. Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding. Business Performance Management Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health. Lead monthly reviews with markets to diagnose performance drivers and define corrective actions. Analyze professional category trends and salon insights to identify growth opportunities. Cross-Functional cooperation Content & Communication Development Adapt and create regional brand content: digital/social content, launch toolkits, and campaign materials. Ensure all brand messaging is consistent and p