Senior brand manager ceemea
Pubblicato il 01-08-2026 - Wella in Italia
ABOUT THE ROLE The Senior Brand Manager executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of Wella professional products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses on the full professional portfolio across all channels. Senior Manager leads regional plans and launch calendars, activates ATL & digital storytelling, and partners with markets for superior execution. The ideal candidate combines strong brand-building expertise with a deep understanding of the professional salon ecosystem—stylists, salons, educators, distributors, and professional retail channels. WHAT YOU WILL DO Regional Brand Strategy & Portfolio Leadership Execute the regional brand strategy for the Wella portfolio aligned with global priorities. Own the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning. Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets.
Drive ATL and digital storytelling excellence. Innovation & Go-To-Market Excellence Localize global innovation strategies and build compelling regional GTM plans for new launches. Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement. Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding. Business Performance Management Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health. Lead monthly reviews with markets to diagnose performance drivers and define corrective actions. Analyze category trends and salon insights to identify growth opportunities. Cross-Functional Cooperation Collaborate closely with Sales, Trade Marketing, Education, Digital, and Supply Chain teams to ensure aligned execution and strong business performance across markets. Content