Ad tech

01 ago - Italia
Cookies Digital

Location: remote working worldwide with the option ofin-office setup in Rome (our HQ) or Dubai (branch) locations. The role: Technology and data have fundamentally changed the media model. Legislation and the emergence of advanced technology force us to re-define our Ad-Tech solutions constantly, to improve and make more efficiency our media campaigns. This role, inside our Media Team, is to be our Mar Tech Specialist with the key mission of building a strong ad-tech technology stack for better media buying capabilities by ensuring data is accurately collected and can be leveraged, ensuring our overall ad tech strategy is forward-thinking and poised to take advantage of ever-evolving capabilities within the ad tech space. This candidate's primary responsibility will be ensuring our media campaigns for our international markets are fully empowered by the ad technology we deploy. This will require both understanding digital media capabilities and the technical foundation needed to support effective performance campaigns. From supporting dynamic creatives,



to make full use of our first‐party data, to understanding how to reach our audience across multiple channels with the right frequency, sequence and consistent message – our digital media campaigns can only be as good as our technology foundation empowers them to be. We're looking for someone passionate, driven, curious and constantly looking to adopt new technology and take advantage of new trends. This individual will need to understand the tactical level, but more importantly, can envision the big picture and ensures our tactical implementations contribute to an overarching strategic roadmap. Key Responsibilities Develop and implement long-term ad-technology strategy to support today's advertising needs, as well as set us up to take advantage of tomorrow's evolving technology Support current tech stack and evolve the stack to take better advantage of our data – empowering more targeted, more relevant and more effi

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