Senior Manager Technology Marketing
Pubblicato il 01-08-2026 - Altro in Italia
Senior Manager Technology Marketing
Do you enjoy transforming complex technologies into compelling customer‐centric value stories?
Do you want to be part of the Commercial & Technology Marketing (CTM) Center of Experience at Baker Hughes?
Join Our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy EquationTM, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.
Fuel your passion
As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is the enterprise engine for technology, commercial, and solutions marketing—responsible for how Baker Hughes brings its technologies and solutions to market through clear value articulation, customer‐centric storytelling, and disciplined go‐to‐market execution.
You will lead the technology marketing capability across Baker Hughes, ensuring products, services, and solutions are positioned, launched, and maintained effectively throughout their lifecycle. Working closely with product, technology, engineering, commercial, and regional teams, you will translate enterprise strategy into actionable frameworks, playbooks, and execution models that drive measurable customer and business impact.
Go‐to‐Market Leadership & Activation
Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and post‐launch phases.
Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages, informing the appropriate level of marketing investment, launch intensity, and campaign model.
Define technology portfolio‐level value propositions a