Public Promotions Senior Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78epw6

About usFlutter, the world's largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.What you'll do:Define and implement CVM strategy (mainly retention, up & cross selling) for all customer base through online and retail public promotions (in close relationship with affiliates);Define promotional strategy across all products, create and execute campaigns;Define and implement promotional strategy for all customer base including increase of % of marketing consents;Monitor main KPIs related to mass market customers and to campaign performances;Design and implement Generosity initiatives, to drive retention and optimize customer value;Act as a second level support to Customer Care for issues related to promotional activities;Define, implement and manage loyalty strategy,



with the objective to increase brand engagement and retention, for ensuring that the loyalty program supports also cross selling and Responsible Gaming limits objectives;Design the loyalty program in terms of goals, mechanics, rewarding, economic and technical feasibility;Implement and manage the loyalty program evolutions also through benchmarks and customer listening and define the yearly roadmap;Manage loyalty awareness and engagement campaign plans, both online and in store,Monitor main loyalty KPIs in terms of engaged customers, loyalty transactions on retail, loyalty bonus spending, loyalty CSI and define corrective actions;Manage omnichannel activities in terms of caring events (online and offline) and continuous push on loyalty usage on retail to enlarge omnichannel Customer Base;Manage promotions (like premio wheel) in terms of clustering, goals, mechanics, rewarding, economics and technical feasibility.What you'll bring:You have

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78epw6