01 ago - Italia
The British American Tobacco Group
British American Tobacco Italy has an exciting opportunity for a Growth Planning & Deployment Manager in Trieste. Annual Gross Salary Pay Range: 73.256,80 € - 91.571,00 € under 1 SQ CLA level What are the key objectives and expectations from this role? The E2 E Planning & Deployment Manager sits within the Growth Hub team as part of the wider Global Consumer Engagement function. The role supports the end-to-end planning, coordination, and deployment of growth initiatives across acquisition, conversion, and retention journeys, CX data-driven strategy (enabled by the Growth Hub) are translated into prioritized, market-ready activation plans, including the cross-channel activation of data models to drive scalable consumer engagement. Key objectives include translating growth strategies and orchestration frameworks into structured deployment plans, coordinating cross-functional inputs, supporting prioritization and readiness assessment, enabling consistent execution across Global, Regions, DRBUs and EMs, and tracking delivery progress, performance learnings,
and best practice's adoption. What is the direct impact of this role on the team or organization? This role has a direct impact on the quality, speed, and consistency of growth activation across DRBUs. By converting strategic direction into practical plans, deployment toolkits, governance routines, and performance follow-up, the role enables activation teams and markets to execute growth initiatives more effectively, reduce duplication, improve readiness, and accelerate the journey from insight to measurable business impact. It also contributes to building a CX data-driven organization , ensuring that data models and consumer insights generated through the Growth Hub are effectively activated across channels to unlock measurable growth. Your key responsibilities will include: Translate global growth strategies and orchestration frameworks into integrated planning and deployment plans across channels, consumer touchp
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