Digital Commerce Senior Specialist
Location: Milano
Opportunity:
We are looking for a proactive and results-oriented Digital Commerce Senior Specialist to join our Marketing team. This role offers a unique opportunity to drive the online growth of our Prestige & Niche brand portfolio by developing and implementing best-in-class e-commerce and e-tailing strategies. The successful candidate will play a key role in building strong partnerships with online retailers, maximizing brand visibility across digital channels, and ensuring excellence in online execution while collaborating closely with cross-functional teams and Global stakeholders.
Key Responsibilities:
• Develop and implement local e-tailing plans, defining and executing online growth strategies in collaboration with Sales and Trade Marketing teams to ensure a seamless omnichannel approach;
• Build and maintain strong relationships with key e-retailers, leading regular business reviews and strategic discussions to drive long-term partnerships and sustainable growth;
• Define, negotiate, and monitor e-retailer activation plans,

ensuring alignment with business objectives and agreed joint commitments;
• Monitor the online visibility and performance of key product lines, ensuring best-in-class product listings, content quality, imagery, and digital visual merchandising across all online accounts;
• Analyze sales performance, customer behavior, and market trends to identify growth opportunities and optimize commercial activities;
• Prepare competitive analyses and ad hoc reports on key trading periods, competitor strategies, and relevant market activations;
• Plan, execute, and monitor Retail Media campaigns to maximize brand visibility and commercial performance across e-commerce platforms;
• Coordinate SEO, Ratings & Reviews, and content optimization initiatives to improve online discoverability and conversion;
• Manage Social Sampling campaigns and CRM lead acquisition activities, supporting customer engagemen

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