Brand manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78f1e0

Marketing Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact. About the role Reporting to the Category Marketing Manager, you will be responsible for the development of the assigned brand through the achievement of specific growth objectives. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy. Your responsibilities Develop and execute annual marketing plan activities, including local media strategy/plans for the assigned brand Work with other functions to develop and execute successful Brand Plans to deliver net revenue, gross margin,



market share and profit targets within timescales and budget Fuel future innovation pipeline with consumer centric mindset, in conjunction with global category coordinating the development process until in market launch Deliver Best in Class media strategy and plans in cooperation with Media Manager and Media Agency Partners; develop communication campaigns and deliver local adaptations of global campaigns, leading and coordinating external agencies. Monitor market and brand performance and provide monthly business reports and reviews Ensure excellence in brand execution across all activation levers and channels partnering with the Trade Marketing team and key commercial stakeholders, identifying trade needs/opportunities, developing pricing promotion and distribution strategies Ensure deployment of brand activation, clearly communicating brand vision and priorities via quarterly presentation o

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78f1e0