01 ago - Italia
Copyright.Ferrero.2022
About the Role:
If you are passionate about our brands and products and eager to start your career in the commercial area, our Trade, Sales & Marketing Graduate Path is designed for you.
This is a structured development journey where your final destination will be within our team in Trade Marketing or Marketing, while your first experience in Sales will serve as a fundamental learning phase to build a strong understanding of the business in the field.
Your journey will begin in Sales, where you will take on the role of Field Key Account – Piedmont for an initial period of approximately 6–8 months. In this phase, you will work closely alongside our Field Key Account team, gaining direct exposure to customers and understanding how commercial strategies are executed in the market.
After this first phase, you will transition into an office-based role within Trade Marketing or Marketing team, which represents the destination of your development path. Here,
you will leverage the knowledge and insights gained in the field to contribute to strategic decisions and the development of impactful commercial and brand initiatives.
Main Responsibilities:
During your time in Sales, you will work in close partnership with Field Key Account colleagues, building a strong understanding of customer dynamics within the modern trade channel. You will ensure the execution of commercial agreements, monitor in-store implementation, and gather valuable insights on assortment, visibility, competitors, and shopper behavior.
Once you transition to your destination role, you will contribute to key commercial functions such as:
• Trade & Shopper Marketing: transforming field insights into strategic and tactical initiatives that drive growth across customers and the modern trade channel. You will support the definition of promotional strategies, customer activation plans, and category development initiatives. Working closely with Sales and Key Accounts, you will analyze sell-in and sell-out perf
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