Paid Media Executive

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Company: EasyScale Industry: Digital Advertising & Performance Marketing Employment Type: Full-Time & Freelancer About EasyScale EasyScale is a results‐driven digital advertising agency specializing in performance marketing and scalable growth strategies. We partner with brands to deliver measurable impact through data‐led campaigns across paid media, social platforms, and digital ecosystems. Our mission is to help businesses accelerate growth through strategic execution and continuous optimization. Position Overview We are seeking a highly analytical and performance‐oriented Paid Media Specialist to manage, optimise, and scale paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms. This role is instrumental in driving qualified leads, customer acquisition, and revenue growth through strategic planning, hands‐on execution, and continuous performance optimisation. Key Responsibilities * Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads platforms. * Conduct audience research,



keyword analysis, and competitive benchmarking to enhance campaign performance. * Monitor, analyse, and optimise campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate. * Collaborate with creative and content teams to develop and test high‐performing ad creatives and messaging. * Allocate and manage advertising budgets effectively to maximise ROI and scale winning campaigns. * Implement and maintain accurate tracking systems using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools. * Prepare weekly and monthly performance reports, providing actionable insights and optimisation recommendations. * Stay up to date with industry trends, platform updates, and emerging performance marketing best practices. * Collaborate cross‐functionally to align paid media strategies with overall marketing and business objectives. Qualifications & Requirements

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78f729