Job Location Milan, Rome, Porcari (LU) Your Role As Retail & Omnichannel Marketing Manager, you will define and execute the omnichannel retail marketing strategy, ensuring alignment between physical stores and digital channels. You will plan and lead integrated marketing campaigns to drive customer acquisition, loyalty and retention, monitoring performance through KPIs and ROI. You will ensure brand consistency across all touchpoints and compliance with industry regulations and responsible gaming standards. You will collaborate with internal teams and external partners to optimise the omnichannel customer journey and maximise conversion between physical and digital channels. Responsibilities * Define, implement, and lead the omnichannel retail marketing strategy and plan (managing the related budget), ensuring consistency between the physical channel (network of over 1,600 mainly franchised stores) and the online channel (mobile app and website). * Plan and coordinate integrated marketing campaigns (across media and online/offline touchpoints)

to support omnichannel customer acquisition and retention, monitoring efficiency and effectiveness through appropriate performance KPIs and ROI. * Ensure brand consistency across all physical and digital touchpoints aimed at omnichannel customers. * Define the retail CRM strategy with a focus on loyalty and retention, emphasizing the acquisition of qualified customers, play frequency and customer lifetime value. * Coordinate digital local marketing activities to support physical stores in their territories. * Analyze market data, customer insights and channel performance to guide strategic and tactical decisions. * Interface with Legal, Compliance and Responsible Gaming teams to ensure that all communication initiatives comply with industry regulations and responsible gaming guidelines. * Collaborate with Retail Sales, Acquisition, CVM, Customer Care, Product, IT teams, as well as external agencies and vendors, to optimise the

Retail & Omnichannel Marketing Manager

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