Media Planning Manager
Pubblicato il 01-08-2026 - Randstad Professional Italia in Italia
For advertising agency, we're looking for Head of AdTech & Media.
This role combines media strategy, planning, and digital activation, with the objective of
strengthening in-house capabilities (fully owning media planning and buying across off line
and digital channels), driving consistent, data-driven media performance.
Key Responsibilities
1. Media Strategy & Planning : Media Lead media strategy and planning across all
channels (offline & digital)
2. Digital Activation & AdTech Oversight : Oversee digital activation, including
programmatic, paid social, and search
3. Performance & KPI Management: Define and manage KPI frameworks, reporting,
and performance & programmatic optimization
4. Brand & performance Alignment: Ensure alignment between brand and
performance objectives
5. Client Stakeholder Management: Act as a senior point of contact for client
stakeholders
6. Partner& Vendor Management: Manage external partners and vendors
7.
Team Leadership & Organization: Operate team under the position by leading the
Media and AdTech, ensuring clear roles and responsibilities
Required Experience
● 10–15+ years in Media, Digital media, AdTech, Programmatic.
● Strong experience across media strategy, planning, and digital buying
● Experience managing integrated media teams or capabilities
● Solid understanding of data, performance marketing, and analytics
● Experience working with large-scale media budgets
● Strategic and hands-on when needed
● Comfortable working across media, data, and technology
● Able to bring structure and clarity to complex environments
Range 70/80K + 10% bonus+ 400€ welfare + buoni pasto 12€. Livello Quadro. CCNL Commercio.
Location: Milano.
Hybrid Mode.