Loyalty Strategy and Governance Manager
Pubblicato il 01-08-2026 - Peugeot Sport (Stellantis Motorsport) in Italia
We are hiring: Loyalty Strategy & Governance Manager (Enlarged Europe)
We are currently seeking a Loyalty Strategy & Governance Manager to support the definition, governance, and deployment of a unified Loyalty framework across Enlarged Europe.
Key responsibilities include:
Defining and maintaining a consistent Loyalty strategy framework across brands, channels (B2C, B2B, LCV, Leasing), and markets
Owning and standardizing Tier‐1 Loyalty KPIs, including Loyalty Rate (NCBS), End‐of‐Term retention (SFS / Leasys), and Sales on Customer
Establishing and leading governance routines, ensuring structured performance tracking and management‐level reporting
Driving cross‐functional alignment across Sales, Marketing, Aftersales, CRM, Finance, B2B, Digital/ICT, and Network functions
Coordinating and enabling NSCs (G10 markets) through clear guidelines, KPI frameworks, dashboards, and best practices
Ensuring data quality, consistency, and reliability of KPI measurement across markets and systems
Required experience and qualifications:
5+ years of experience in CRM, marketing,
commercial performance, or business governance roles
Proven expertise in KPI framework design, performance management, and reporting structures
Strong understanding of customer lifecycle management, data governance, and CRM processes
Experience operating in multi‐country, matrix organizations with cross‐functional exposure
Demonstrated ability to standardize processes and drive governance across complex environments
Skills and competencies:
Strong analytical and data‐driven mindset
Structured, detail‐oriented approach with a focus on governance and process consistency
Excellent stakeholder management and communication skills
Ability to influence and align stakeholders across brands, functions, and markets
Language requirements:
Fluent English (mandatory)
Additional European languages are considered an asset
This is a central, high-impact role contributing directly to customer retention, loyalty performance