Web Content Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78frjy

The role
We are seeking a "T-Shaped" Product Marketing Leader who blends a high-level strategic vision of the market with a strong operational drive to execute.
In this role, you will support the end-to-end product marketing lifecycle. You will be responsible for everything from participating in the definition of strategic positioning and managing analyst relations to independently producing tactical marketing assets.
Acting as a crucial mediator, you will seamlessly align the needs of Product, Sales, Marketing, and executive leadership.
Responsibilities
Own the Messaging: Create and evolve Mia-Platform’s positioning and unique value propositions.
Product-to-Value Translation: Translate highly complex technical features into clear, compelling business benefits for diverse stakeholders (ranging from Developers to CTOs and C-level executives).
Analyst Relations: Actively manage relationships and strategic briefings with major industry analysts, ensuring Mia-Platform is strongly positioned in key market research.
Competitive Intelligence:



Continuously monitor competitors and emerging tech trends to identify growth opportunities and keep the business steps ahead.
Equip the Sales Team: Provide the sales force with the tactical collateral needed to close complex enterprise deals.
Asset Creation: Independently produce high-quality case studies, pitch decks, competitive battlecards, and product documentation.
Go-To-Market (GTM): Collaborate closely with R&D; teams to define launch roadmaps and drive the market adoption of new features and products.
Qualifications
~4-7+ years of experience in Product Marketing within the B2B Tech or Enterprise SaaS sectors.
~ Proven success in launching software products and running successful product adoption campaigns.
~ Comfortable and experienced working hand-in-hand with engineering, product, and R&D; teams. You must be technically minded, while you don’t need to be a developer, you must speak their language and navigate technical complex

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78frjy