Product Innovation Marketing Coordinator

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78fzsg

Job Description È pronto/a a candidarsi? Si assicuri di aver compreso tutte le responsabilità e i compiti associati a questo ruolo prima di procedere. Turn ideas into experiences. Shape what our guests will feel, remember, and love. Join us in Genoa as Product Innovation Marketing Coordinator , where creativity meets execution and innovation becomes experience. In this role you will bring Costa's product innovations to life by transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint. You will help shape how our brand evolves, ensuring that every innovation is not only launched but truly experienced—creating emotional connections that reinforce what makes Costa unique in the world of travel. Responsibilities Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa's brand identity and campaign frameworks,



in close alignment with Brand & Advertising. Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication. Coordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials, digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables, partnering with Go-to-Market teams to enable effective distribution and monitor performance of initiatives to identify optimization opportunities and strengthen brand impact. Qualifications You bring 5–8 years of experience in Marketing, Product Marketing or Integrated Marketing, ideally in dynamic, international and customer‐centric environments. You

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78fzsg