Commercial Business Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78g9lc

Job Description La preghiamo di verificare di possedere il livello di esperienza e le qualifiche adeguate leggendo la panoramica completa di questa possibilità qui sotto. What you'll do You will work in commercial analytics, using data and insights to support sales, marketing, and e‐commerce performance. You will analyze campaigns, customer behavior, and performance metrics to drive informed commercial decisions. Plan, quantify and drive execution of tactical activations in the Sales Market, in collaboration with Continent Supply Planning, within the budget and frame set by Global Conduct sales follow‐up, analysing and generating sales insights from reports and dashboards Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend Analyze sales, customer, and web performance data to generate insights that support commercial decisions Plan, support,



and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email Conduct customer segmentation, cohort analysis, and product performance reviews Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels Who you'll work with You will work closely with the Digital Experience Manager, E‐com Leads, Commercial Leads and the Marketing team. Who you are A Bachelor's degree in Business, Marketing, Data Science, Statistics, Economics, or related field 2+ years of experience in commercial analytics, preferably in eCommerce or fashion retail Proficiency in Google Analytics, Adobe Analytics, Tableau, and Power BI Strong knowledge of A/B testing methodologies and web tracking implementation Strong in analytical thinking and reporting skills Strong in presentation and communication skills Who we are H&M; Group is a global company of strong fashion bra

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78g9lc