Marketing Director, Europe

01 ago - Italia
Altro

Position Summary
The Director of Marketing Europe is responsible for contributing to and implementing Insightec's corporate marketing initiatives across the EMEA region, and for driving execution of priority marketing tactics tailored to local market dynamics. Working closely with cross-functional teams, this role will develop and execute strategic marketing plans that support Insightec's commercial goals to accelerate the adoption of our MR-guided Focused Ultrasound (MRgFUS) therapies for patients living with movement disorders such as essential tremor and Parkinson's disease, and neuropathic pain. Success in this role will result in expansion of the installed MRgFUS systems base and growth of recurring revenues from treatment kits and service agreement. The Director will lead and develop a team of regional marketing professionals to build market awareness, strengthen clinical adoption, and execute data‐driven programs that drive sustainable business growth.
Primary Responsibilities
Develop and implement regional marketing strategies for direct and distributor markets,



setting clear commercial objectives and KPIs.
Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.
Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA.
Build, lead, and mentor a high‐performing regional marketing team focused on execution excellence, innovation, and collaboration.
Establish clear priorities and performance metrics to ensure alignment with regional and global goals.
Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.
Market Development for MRgFUS
Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions.
Collaborate with Clinical, Commercial, and Medical

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