Marketing Intern - First Gen 2024
Pubblicato il 01-08-2026 - PepsiCo in Milano
Overview:
Are you interested in a career in Marketing in PepsiCo? Are you passionate about brand management and working with the most famous procdust in the industry? Then now is the time to join us as the next **Brand Management Intern**, **as part of our **Next Gen Program. **Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in **Milano** is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. **Your mission**:
As part of our marketing team, you will play a crucial role in supporting the Brand Manager or Junior Brand Manager. Your responsibilities include proactively assisting them in analyzing the Brand Health status, encompassing aspects such as Market Share, Brand Key Performance Indicators (KPIs), Panel Data, and identifying both successful areas and opportunities for improvement. Additionally, you will provide timely insights on various marketing-related matters during regional business evaluations. **Responsibilities**:
**Strategical Support**: - Dive into the dynamic world of branding! Proactively fuel the creative fire alongside Brand Managers and Junior Brand Managers, crafting strategic decks that breathe life into our diverse array of brands.
- Define the path to success by providing monthly insights on brand health, sharing your unique perspective with internal stakeholders.
- Assist in shaping the Annual Operating Plan (AOP), suggesting diagnostic initiatives that elevate our strategic roadmap. **Brand Communication**: - Be a key collaborator and work hand-in-hand with Brand Managers on the execution of the Marketing agenda, infusing life into exciting communication projects.
- Craft an efficient communication plan with a spotlight on POS (Point of Sale) activation programs and the captivating Digital Agenda.
- Define the Public Relations agenda, by taking ownership of it.
- Navigate the digital landscape as the steward of our Digital agenda, ensuring every pixel aligns seamlessly with our ongoing strategy. **The program has a duration of 12 months; therefore, we anticipate your commitment to working full-time throughout this period.** Qualifications:
**What will you need to succeed?**
- Economics, Management or Marketing degree (or similar)
- Good knowledge of the Microsoft Office Package
- Fluency in both Italian and English;
- Excellent time management and organizational skills;
- Self-starter with a can-do attitude;
- Knowledge of commercial database (IRI, Nielsen,) is considered a plus.