01 ago - Milano
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Company Description
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At Atlante we develop EV charging stations to enable the transition towards zero-emission: empowering people to move freely in harmony with the planet. We are building Southern Europe’s largest fast and ultra-fast charging network, powered 100% by renewables. Since our launch in Italy in 2021, we serve EV-drivers at our 1000+ stations across Italy, France, Spain, and Portugal.
We believe in progress, leveraging on cutting edge technology to accelerate the electric mobility revolution – especially with energy storage to enhance power from the grid. We are proud of our digital platforms that ensure ease of use and full connectivity. We are Atlanters: a group of passionate and dedicated people always thriving to deliver a reliable service and enjoyable experience to our customers.
Position
Brief Description Of The Role
You lead Atlante's marketing operations function as a shared capability serving all European markets and myAtlante product team. Reporting to the Chief Marketing Officer, you own the operational backbone (CRM, marketing automation, performance marketing, the marketing tech stack and the WATT) and you enable internal clients (Country teams and myAtlante) to plan, launch, optimise and measure their campaigns. You make execution disciplined, consistent and measurable across markets.
Value Creation
You create value by turning capabilities into outcomes for the people who use them. By providing well governed tools, standardised processes and hands on operational support, you let each market and myAtlante run faster and better campaigns at lower cost,
with reliable execution quality and consistency across the European footprint.
Core Responsibilities
Build, run and continuously improve Atlante's shared marketing capabilities: CRM, marketing automation and performance marketing, used by all markets and by myAtlante.
Own the governance of the marketing tech stack and the WATT: configuration, access, standards, integrations, tool level data hygiene, vendor management.
Enable internal clients (Country teams, myAtlante) in planning, setting up, launching and optimising campaigns across CRM and paid channels.
Define and enforce operational standards: campaign workflows, QA, naming conventions, audience management, measurement tagging and consent compliance.
Coordinate execution with central agencies and with the digital teams.
Execute campaign optimisation actions (budget reallocation, audience and channel adjustments) based on the analysis and recommendations of the Data & Analytics Manager.
Manage localisation of campaigns and assets across markets.
Manage the operational execution of the marketing budget at programme level, including agency and vendor spend.
Provide the CMO with operational performance reporting and flag execution risks early.
Requirements
Master's degree in Marketing, Business Administration, Economics, Communications or related fields.
10+ years of experience in Marketing Operations,
Performance Marketing, CRM or martech roles, with proven hands on ownership of the tools (not only oversight).
Proven experience running shared marketing capabilities or a center of excellence across multiple countries.
Strong, practical knowledge of CRM, marketing automation, performance marketing and the related delivery tooling.
Experience coordinating external agencies and managing vendor relationships and operational budgets.
Experience in technology, mobility, energy, infrastructure or fast growing international environments is a plus.
Strong process, governance, stakeholder management and project management skills.
Fluent English.
Governance & Scope
Area of Responsibility: Marketing Operations
Geographic scope: Europe
Key interactions: CMO, Marketing Strategy, Communications, Pricing & Partnership, myAtlante & Loyalty, Data & Analytics Manager, Digital, Operations, Finance, Legal, HR, Country Managers, central agencies
External representation: agencies and martech vendors
Report to : Chief Marketing Officer
What We Offer
The opportunity to join an international, fast-growing company.
A dynamic and collaborative environment where you can have a real impact.
The chance to work closely with different teams and gain exposure to both finance and operations.
Competitive gross annual salary of €65,000–€80,000, depending on experience, plus a comprehensive benefits package. xlwpduy
Hybrid working model based in Barcelona.
This announcement is addressed to both sexes, in accordance with Law 903/77 and Legislative Decree 198/2006, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03
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