Crm manager
Pubblicato il 01-08-2026 - Global Enterprise Partners in Italia
CRM Manager (Sales & Data Enablement) - Italy - 12+ months Global Enterprise Partners is currently looking for a Senior CRM Manager for a strategic, business-critical transformation initiative with a leading organisation in Italy. This role goes beyond traditional CRM administration and focuses on driving adoption, data readiness, and CRM-led transformation, while preparing the organisation for a major CRM migration and AI-enabled capabilities rollout. Requirements for the CRM Manager Role: Proven experience in CRM leadership roles within large, complex organisations Strong background in Sales Excellence, CRM transformation, or adoption programmes Experience driving behaviour change and CRM adoption across field sales teams Hands-on experience with CRM data quality, governance, and data structures Exposure to AI-driven or analytics-enabled CRM use cases Ability to bridge Sales, CRM, and Data/AI teams Experience working in pharma, life sciences, or FMCG environments (required)
Proven experience leading or supporting CRM migration / transformation projects Strong stakeholder management across Sales, IT, Data, and global teams Pragmatic, hands-on mindset with strong ownership and delivery focus Responsibilities for the CRM Manager Role: Own continuous CRM improvement, focusing on usability, adoption, and business value Drive CRM adoption and behavioural change, going beyond training into real usage Act as the key bridge between CRM, Data/AI, and global transformation initiatives Ensure CRM is AI-ready, including data quality, consistency, and process alignment Identify and resolve data quality gaps, ownership issues, and governance challenges Translate field feedback into clear CRM and data requirements Embed CRM into daily sales routines, planning, and performance management Lead adoption strategy and change enablement, addressing resistance and engagement Take ownership of the end-to-end CRM migration project Coordinate across Sales, IT, Data teams, and external vend