DXC Technology is looking for **Marketing Automation Expert** **to join Analytics Offering with previous experience in Martech projects. DXC Analytics is focused on providing customers innovative solutions and high added value, in the following areas: Analytics Solutions and Services, Big Data Platforms, Information Governance, Business Intelligence & Data Management, Artificial Intelligence and IoT Analytics. **Responsibilities**: - Act as SME for the marketing automation platform implemented.
- Work closely with cross-functional teams to create and execute multi-channel marketing campaigns, ensure data integrity and enhance customer processes..
- Ensure proper integration and functionality of marketing tools with CRM and other systems.
- Analyze campaign performance metrics and reports to assess the effectiveness of the solution.
- Use insights from data analysis to refine strategies and improve ROI.

- Identify opportunities for process improvements within marketing automation workflows.
- Stay current on industry trends and best practices in marketing automation and technology. Nice to have: - Knowledge or experience in financial services projects and consulting firms **Requirements**: - At least 8 years of experience in Martech
- Previous technical experience in campaign development, platform management and data analysis.
- Strong communication and presentation skills, with the ability to effectively convey complex technical concepts to non-technical stakeholders
- Good knowledge at least one of: Infinity, Eloqua or Unica. Location**:ROME **with remote work possibility LI-Hybrid

Marketing Automation Tester

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