Overview Experteer OverviewYou will lead the digital transformation of first?party data and CRM, aligning cross?functional teams to drive growth across brands in Southern Europe. You'll design multi?channel programs, advanced segmentation, and data?driven lifecycle strategies to boost lead generation and customer lifetime value. The role focuses on privacy?compliant data activation, collaboration with Marketing, Media, Digital/eCommerce, and Sales, and building a mature CRM culture. This is a pivotal role for shaping the customer experience and brand equity at scale. Join a values?driven, growth?focused organization and make a measurable impact on revenue and customer relationships.
Responsibilities Define and deliver multi?channel CRM programs and roadmaps for the Southern Europe Hub
Establish advanced segmentation and targeting for hyper?personalized experiences
Lead CRM activations across channels and ensure seamless customer journeys
Develop CRM strategies for brands at different digital maturity levels
Benchmark industry trends and inject best practices into the organization
Govern first?party data collection and ensure high?quality, compliant data
Design and deploy automated lifecycle streams for lead generation, nurturing, and retention
Collaborate with Marketing, Media, Digital/eCommerce, and Sales to deliver a unified customer experience

Lead integration and activation of datasets in data clean rooms (e.g., Amazon Marketing Cloud) for targeted campaigns
Track, measure, and optimize campaign performance using data?driven insights
Oversee data pipelines and basic coding/querying for clean segmentation
Foster CRM capability?building and champion a mature CRM culture
Project management, ownership, and ability to drive results in a fast?paced setting
Qualifications Bachelor's degree in Marketing, Business, Analytics, Computer Science, Statistics, or a related field
4–6+ years in CRM, Lifecycle Marketing, or Data Marketing in a fast?paced environment
Proven multi?channel CRM strategy development and automated lifecycle program setup
Deep understanding of lifecycle management, segmentation, and personalization at scale
Experience with enterprise Marketing Cloud platforms and customer data platforms
Strong analytical skills and data?driven decision making
Excellent communication and influence across functions
Stakeholder management and change management in a matrix organization
Learning agility and a collaborative mindset
Fluent in English and Italian; Spanish a plus
Benefits Meal vouchers
Insurance coverage
Health and welfare programs
Company devices
Hybrid working
Annual target premio opportunity
#J-*****-Ljbffr

Crm & Data Manager, Southern Europe Hub

Consulente del credito per le PMI - ROMAGNA

Consulente Del Credito - Cesena

Ricevi nuove offerte di lavoro

Consulente Del Lavoro

Consulente Del Credito P.Iva (Roma)