Company Description

The Social Media Specialist will be the creative engine behind the Red Bull social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platforms (TikTok and YouTube above all).

This role is responsible for ideating dynamic, social-first content that fuels fan growth, drives engagement, and positions the brand at the forefront of entertainment and sports.

This role will be also responsible to lead the social agency, social video makers and video editors in executing the social ideas, both during events or during the daily content production.

They ensure consistency in tone of voice, visual language, and storytelling across all channels. Constantly plugged into emerging trends and platform evolutions — with a sharp focus on TikTok and YouTube Shorts — the Social Media Specialist transforms real-time insights into relevant, high-performing content.

Data-driven and forward-thinking, this role translates performance insights into actionable strategies,

continuously elevating social media expertise and digital capabilities across the organization.

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SOCIAL CONTENT

Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy and the youngest target.

Works closely with local internal content makers to ensure content is made for-platform to maximize performance.

Has a strong understanding of what local content will work with a local audience, and how to program it.

CHANNEL MANAGEMENT

Support the social media manager in developing the editorial plan of the Red Bull Italia social ecosystem using the right mix of local and global content to ensure year-long audience engagement.

Develops activation plans with the other marketing departments to maximize reach of the local and global activations.

Take a fresh tone of voice to Red Bull existing social ch

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