Mmm: Strategic Marketing Mix Analytics Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78q5cq

WPP Media is seeking a seasoned Manager of Measurement & Analytics specializing in Marketing Mix Modeling (MMM). You will own the end-to-end vision for developing, interpreting, and presenting econometric models that guide media budget allocation for iconic brands globally.
You will translate insights into strategic recommendations, lead cross-functional collaboration with Data & Tech teams and Strategy & Planning, and mentor junior colleagues while driving project timelines and quality across
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78q5cq