Crm Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78rj15

Experteer Overview As CRM Director, you will define and drive Serapian's global omnichannel CRM strategy to deepen engagement, loyalty, and ROI. You will align CRM initiatives with marketing and business goals, integrating online and offline touchpoints and guiding data-driven clienteling. Your leadership will shape personalized customer journeys and ensure a cohesive brand experience across all channels. This role offers the opportunity to influence growth in a luxury Maison through advanced segmentation and data insights.
Retribuzione / Benefits Define and implement the brand's CRM and omnichannel engagement strategy across touchpoints
Map omnichannel customer journeys spanning retail, e-commerce, and wholesale
Lead CRM initiatives to support brand positioning and commercial performance
Manage and leverage CRM tools for client interaction and data management
Monitor CRM KPIs and cross-channel trends to optimize retention, reactivation, engagement, and conversion
Drive retention, loyalty, and lifetime value with targeted omnichannel campaigns
Oversee integrated CRM campaigns ensuring a cohesive brand experience
Create omnichannel CRM guidelines and suggest acquisition strategies
Plan and manage email, SMS, push notifications, and loyalty programs




Develop advanced segmentation using data from digital and physical behaviors
Partner with retail teams to strengthen clienteling and CRM adoption
Ensure data quality and privacy compliance
Collaborate with Richemont HQ and external suppliers on technology roll?out
Coordinate media budgets and performance marketing in collaboration with agencies
Support wholesale strategy and align with the global calendar
Provide ROI-focused reporting and ongoing optimization of marketing spend
Coordinate A&P; budget progress with Regions and assist in vendor processes
Responsabilità 8-10+ years in CRM, digital marketing, media planning or related fields
CRM and omnichannel strategy & execution in a Luxury Maison HQ
Strong knowledge of CRM platforms (Salesforce, HubSpot, Adobe Campaign) and marketing automation tools
Experience managing paid media campaigns across major digital platforms
Analytical mindset with data analysis and reporting proficiency
Strong project and stakeholder management
Excellent communication and cross-functional collaboration skills
Requisiti fondamentali salary range: 50K-60K
annual premio plan
meal vouchers (8 EUR per working day)
welfare
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78rj15