Crm Coordinator
Pubblicato il 31-07-2026 - Beni di consumo e di lusso / Moda in Milano
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry. The CRM Coordinator is responsible for supporting the execution of CRM and client engagement initiatives across the retail network, ensuring that customer strategies are effectively translated into actionable in-store activities. Acting as a key link between Marketing and Retail teams, the role supports store activation, clienteling initiatives and customer engagement activities with the objective of strengthening customer relationships, increasing client retention and driving sales performance.
Responsibilities Support the implementation of CRM initiatives and client engagement activities across the retail network
Coordinate store activation plans and CRM initiatives aligned with business priorities
Analyse customer and store performance data to identify trends and opportunities for client development
Support customer segmentation activities and targeted client activation initiatives
Produce regular CRM and customer performance reporting to support business decisions
Translate customer insights into actionable recommendations for store activation and engagement activities
Monitor CRM KPIs and track performance of customer initiatives across stores
Support database quality and customer data capture initiatives within the retail network
Assist in the implementation and adoption of CRM tools and processes at store level
Collect feedback from stores and support continuous improvement of CRM initiatives
Qualifications 2–3 years of experience in CRM, Clienteling, Retail Marketing or Customer Engagement roles within luxury or premium brands
Strong understanding of retail dynamics and customer behaviour
Experience working with CRM tools and customer data
Commercial mindset with strong organisational skills
Ability to manage multiple priorities in a fast-paced environment
Strong communication and stakeholder management skills
Fluent English required
We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.
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