Director of Sales Baoli EMEA
Pubblicato il 02-08-2026 - Baoli EMEA in Lainate
Baoli EMEA is a member of Germany’s KION Group AG, one of the world’s leading material handling equipment and solutions providers. Baoli EMEA offers affordable forklift trucks, warehouse equipment and spare parts to its customers across Europe, the Middle East and Africa.
Baoli is operating in the growing economy market segment. Our company is currently expanding its management team in Lainate (Milano), Italy.
As the Director of Sales Baoli EMEA, you will play a pivotal role in driving our sales and service strategy to achieve increased order intake, enhance market share, and achieve defined gross profit targets within the EMEA market. You will be responsible for building and leading a high‑performing sales team, aligning strategies with sales initiatives, and reporting to the Managing Director of Baoli EMEA. This role also includes a focus on driving service sales and sales enablement efforts for both our sales staff and dealers.
Please note: In this position you will be required to speak English fluently as our network partners are located across Europe, Middle East and Africa.
What We Offer
- A company with future: Baoli EMEA is a growing organization in a very dynamic market. As part of the German KION Group we are establishing a credible foundation for long‑term success.
- Italian contract with possibilities for regular remote work, attractive compensations & employee benefits, chances to learn new professional skills, a canteen with company subsidized prices, an open and friendly working environment.
- Opportunities for growth and advancement.
Your Responsibilities
- Execute Sales & Service Strategy to achieve order intake, market share, and gross profit growth targets
- Provide strategic direction to steer sales and ensure alignment with company objectives
- Build and lead a high-performing sales team throughout the EMEA region,
fostering a culture of excellence and accountability
- Establish and optimize tools and processes for efficient sales operations
- Initiate change and drive growth initiatives to capture new market opportunities and improve sales performance
- Develop and run sales enablement and support activities for salesforce and dealer network
- Drive campaigns and lead management initiatives
- Develop and implement sales analytics and planning to optimize performance
- Setting targets and objectives for the sales organization, tracking progress and making adjustments as necessary
- Support the expansion of the Baoli distribution footprint through collaboration with central dealer development initiatives
- Key interfaces: Dealer Development, Supply Chain Management, Finance, Marketing, Service & Business Operations
Desired Experience
- Substantial experience in the forklift or related industry, demonstrating a strong understanding of the market
- High proficiency in the English language (both written and spoken) is mandatory
- Willingness to travel, including within the EMEA region and occasionally internationally
- A structured and analytical way of working, with a track record of strategic planning and execution
- Exceptional people skills, including a high level of empathy and the ability to lead and motivate a diverse team
- Intercultural skills to effectively work within the diverse EMEA region
- Proactive and results-oriented approach to drive sales and achieve targets
Required Qualifications
- Bachelor's degree in Business, Sales, or a related field (MBA preferred)
- Extensive experience in senior leadership roles within sales, with a proven record of achieving and exceeding sales targets
- Strong negotiation and communication skills, with the ability to interact at all organizational levels
- Familiarity with EMEA market dynamics and distribution networks.
Workplace: Lainate (MI) - ITALY
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