Digital Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78s4i9

Job Overview

We are looking for a Digital Media Specialist to support the development and execution of digital media strategies across key channels.

The role is responsible for planning, managing, and optimizing digital campaigns while ensuring strong alignment with business objectives, brand positioning, and customer engagement targets.

Key Responsibilities

- Develop and execute integrated digital media campaigns aligned with business and marketing goals
- Contribute to digital media planning across paid, owned, and earned channels
- Create, manage, and optimise content across digital platforms (website, social media, CRM, etc.)
- Ensure consistency with brand guidelines and tone of voice

Campaign Performance & Analytics

- Monitor campaign performance (KPIs, ROI, conversion rates) and provide actionable insights
- Analyse user behaviour across channels and optimise media spend accordingly

Media Planning & Coordination

- Support media planning and coordination with agencies and internal stakeholders
- Manage campaign timelines, assets, and deliverables

Customer Journey & Optimization

- Contribute to the optimisation of the end‑to‑end customer journey across digital touchpoints
- Execute A/B tests and conversion optimisation initiatives

Cross‑functional Collaboration

- Work closely with Marketing, CRM, Sales, and Product teams to ensure consistency and effectiveness of campaigns

Trend Monitoring & Innovation

- Stay up to date with digital media trends, tools, and best practices
- Proactively propose new approaches to improve performance and engagement

Qualifications, Skills & Experience

- Bachelor’s degree in Marketing, Digital Media, Communication or similar




- 2–5 years of experience in digital media / digital marketing roles
- Proven experience in managing digital campaigns and media planning
- Familiarity with CMS, analytics tools, and media platforms
- Fluency in English and Italian (at least B2)
- Strong understanding of digital media ecosystem (paid media, social, search, programmatic, CRM)
- Analytical mindset with experience in campaign performance tracking and optimisation
- Experience with digital tools (e.g. Google Ads, Meta Ads, analytics platforms)
- Ability to manage multiple projects and meet deadlines
- Excellent communication and stakeholder management skills
- Creative thinking combined with data‑driven decision‑making

Nice to Have

- Experience in automotive or multi‑brand environments
- Knowledge of CRM/CDP and lead generation flows
- Experience with agency coordination
- Understanding of full funnel marketing approach (awareness → conversion)

What We Offer

- Salary range: from €43 000 to €52 000, that will be defined depending on the level of adherence of the candidate to the job requirements
- Collective Agreement: In accordance with the provisions of the Specific Collective Labour Agreement (CCSL – CNEL code: CO10), and in particular with regard to the classification within the third professional area.

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78s4i9