Brand CRM Analyst: Omnichannel Luxury Analytics

02 ago - Reggio Emilia
MAX MARA FASHION GROUP

Max-Mara-Fashion-Group seeks a Brand CRM Analyst to manage customer data and analytics for its brands. This role is pivotal in implementing a centralized database and enhancing customer interaction quality.

The ideal candidate will have a Bachelor's or Master's in Statistics or Economics, a strong analytical mindset, and proficiency in Excel and BI tools. Knowledge of the fashion industry is a plus. You will also independently manage CRM projects and develop effective metrics to measure consumer engagement.

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