Owned Media Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78se5q

At ING Italy, we are building a Business Bank for the Italian market: digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for an Owned Media Expert to shape and scale the owned performance engine of our new Business Banking line. This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities
Own the owned media strategy across the full funnel.
Define and scale the owned touchpoint strategy across e?mail, in?app placements, inbox/push messaging and other lifecycle touchpoints, ensuring these channels contribute to both new customer acquisition and existing customer engagement.
Build and optimise always?on customer journeys.
Design and improve always?on journeys and tactical campaign flows that activate relevant audiences at the right moment, with the right message, based on customer signals, business priorities and funnel needs.
Drive personalization, segmentation and journey orchestration.
Work with data and journey teams to translate customer behaviour and business opportunities into smarter segments, triggers, propositions and communication flows that increase relevance and conversion.
Lead testing, learning and performance improvement.
Own the experimentation roadmap across content, audiences, placements and journey setup. Ensure learnings are translated into structural improvements and scaled based on measurable impact.
Turn data into action and build a performance?led owned engine.
Monitor owned media performance across engagement and conversion metrics, challenge results, identify opportunities and ensure dashboarding and reporting lead to clear actions and better commercial outcomes.
Ensure strong governance and cross?functional execution.
Coordinate with internal stakeholders to deliver owned media executions with speed and quality, while safeguarding consistency, compliance, local relevance and operational excellence.
Requirements
2–5 years of experience in CRM,



owned media, lifecycle marketing, digital sales or performance marketing; experience in a commercial digital environment is highly valued.
Hands?on experience with owned channels such as e?mail, in?app communications, push/inbox, landing page journeys and customer lifecycle communication.
Strong analytical mindset with the ability to translate data into clear actions and improvements.
Experience with segmentation, personalization, testing and performance optimisation.
Affinity with automation and AI?driven optimisation in marketing.
Up?to?date with latest trends in CRM, digital engagement and lifecycle marketing.
Entrepreneurial, pragmatic and decisive.
Comfortable operating in a corporate environment, while moving at startup speed.
A challenger mindset – aim high, iterate fast, and remove blockers.
Important to have: Bachelor's or master's degree in (digital) marketing, business, communication or related fields.
Fluent in both English and Italian.
Contract and Location
Permanent employment contract. Full?time (37 hours per week). National Collective Labour Agreement for employees in the credit sector (NCLA). Location: Milan. Annual base salary starting from €44,000. Variable remuneration in line with applicable remuneration policies, with a target based on the role, outcomes linked to the Group, Business line/function and individual performance.
Benefits
Flexible lavoro da remoto.
Competitive base salaries and performance?based bonuses.
Meal vouchers and access to corporate restaurant and bar.
Health insurance and accident insurance.
Pension fund and welfare plan.
Diverse cultures & innovative mindsets.
International environment and talent programme.
Commitment to sustainability.
Lots of training and development opportunities.
Moments dedicated to physical and mental well?being.
Equal Opportunity Statement
ING is fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78se5q