Growth Planning & Deployment Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78syph

Responsibilities

Translate global growth strategies and orchestration frameworks into integrated planning and deployment plans across channels, consumer touchpoints, and markets.

Enable the cross-channel activation of data models ensuring that consumer data from the Growth Hub is translated into scalable CX execution.

Prioritise growth initiatives by balancing business impact, consumer value, market readiness, resource requirements, and execution feasibility.

Coordinate cross-functional planning and alignment across marketing, data, CRM, media, marketplaces, analytics, and technology teams to ensure deployment readiness.

Develop and maintain end-to-end deployment roadmaps, including timelines, achievements, dependencies, procedural frameworks, and execution handoffs.

Lead deployment governance and performance tracking, proactively leading risks, issues, decisions, dependencies, and escalation pathways.

Enable market teams through deployment playbooks, toolkits, templates, and best-practice guidance to drive consistent and high-quality activation.

Monitor deployment performance against agreed KPIs, capturing insights, learnings, and optimisation opportunities to improve future growth initiatives.

Support continuous improvement of planning, deployment, and test‑and‑learn processes by embedding feedback loops, measurement frameworks,



and scalable ways of working.

Requirements

7+ years of experience in marketing, consumer experience, growth, digital activation, project management, or commercial planning roles within consumer‑facing organisations.

Strong planning and deployment management capabilities, with the ability to translate strategic objectives into actionable execution plans, achievements, and deliverables.

Excellent stakeholder management and influencing skills, with proven track record to align cross‑functional teams and drive execution in matrix organisations.

Strong project and program management expertise, including governance, prioritisation, risk management, dependency management, and progress tracking.

Solid understanding of consumer journeys and omnichannel marketing, including CRM, personalisation, media, marketplaces, acquisition, conversion, and retention strategies.

Proficiency in using performance data, dashboards, Key Performance Indicators reporting, funnel metrics, and test‑and‑learn insights to support decision‑making and optimisation.

Good understanding of marketing technology ecosystems, including CRM platforms, marketing automation solutions, CDPs, media technologies, and measurement tools.

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78syph