CRM Specialist
Pubblicato il 02-08-2026 - Air Apps in Roma
The Role
As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns . You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.
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This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo , as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization .
- This is a fully onsite position , based at our office in Lisbon, where you will collaborate closely with cross‑functional teams in person and contribute to a dynamic and fast‑paced environment. We are open to support with relocation efforts.
Responsibilities
- Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies .
- Manage and optimize CRM workflows, segmentation, and customer lifecycle automation .
- Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
- Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics .
- Optimize email templates, A/B test subject lines, and improve deliverability .
- Create and maintain customer segmentation strategies for targeted campaigns.
- Collaborate with marketing, sales, and product teams to personalize customer interactions.
- Implement behavioral triggers and automation workflows to improve retention.
- Ensure compliance with GDPR, CCPA, and email marketing regulations .
- Stay up to date with CRM trends, personalization strategies, and automation best practices .
Requirements
- Around 3+ years of experience in CRM management, email marketing, or marketing automation .
- Hands‑on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms .
- Strong understanding of email marketing best practices, segmentation, and automation workflows .
- Experience with A/B testing, personalization, and dynamic content strategies .
- Knowledge of lead scoring, drip campaigns, and customer journey mapping .
- Familiarity with HTML/CSS for email formatting is a plus.
- Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools .
- Strong attention to detail and ability to optimize email deliverability and engagement rates .
- Experience working in fast‑paced, data‑driven marketing environments .
What benefits are we offering?
- Apple hardware ecosystem for work.
- Annual Premio
- Top‑tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well‑being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long‑term financial planning. xysqume
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
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