Strategic Marketing Manager - Impianti Packaging
Pubblicato il 31-07-2026 - Altro in Milano
Strategic Marketing Manager
Prestigiosa Multinazionale italiana - Impianti Packaging
Azienda
Prestigiosa Multinazionale italiana - Impianti Packaging
Offerta
Product Launches & Market Entry
Own end-to-end strategic marketing planning for new products, services, and market segments
Define positioning, pricing strategy and channel mix for each launch
Coordinate cross-functional launch teams across Sales, Product, and Operations
Brand Positioning & Awareness
Develop and maintain a consistent brand narrative aligned with strategic vision
Oversee messaging frameworks, value propositions, and competitive differentiation
Manage external agency relationships for creative and communications work
Demand Generation & Growth
Design and execute demand generation programmes across digital and physical channels
Define KPIs and measurement frameworks to track pipeline contribution and ROI
Identify and develop new growth opportunities through market intelligence and customer insight
Pricing & E-commerce Management
Define and manage pricing strategies across product lines,
ensuring alignment with market positioning and margin objectives
Own the e-commerce platform strategy, roadmap, and day-to-day performance
Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue
Competenze ed esperienza
Must-Have
8+ years of experience in strategic marketing and strategy, or a related field
Proven track record of leading successful product launches in B2B or industrial markets
Hands-on experience managing an e-commerce platform and pricing in a commercial environment
Strong analytical skills with the ability to translate data into actionable strategy
Fluency in Italian and English
Bachelor's degree in Marketing, Business, or a related discipline
Nice-to-Have
MBA or equivalent postgraduate qualification
Experience in packaging, industrial, or manufacturing sectors
Familiarity with both inbound and outbound marketing approaches
Additional European languages
Completa l'offerta
Ottima possibilità di carriera.
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