DTC Manager

02 ago - Serralunga D'alba
Altro

A highly cross-functional role, requiring the ability to connect people, ideas, and projects while fostering collaboration across different teams and business units of
La preghiamo di leggere attentamente i seguenti dettagli prima di inviare la sua candidatura.
Casa di Langa Resort 5* ,
Vietti ,
Enrico Serafino
and
Parma Calcio 1913 . Helping contribute to the growth of our brands and the continuous enhancement of the guest experience, they will promote the creation of memorable and authentic interactions at every touchpoint.
They are responsible for developing, coordinating, and enhancing all
Direct-to-Consumer (DTC)
activities across our businesses, creating meaningful connections between the worlds of wine, hospitality, events, partnerships, and guest experience among our businesses.
The DTC Manager will collaborate closely with the relevant Leaders of Hospitality, F&B;, Sales, Marketing, Events and Guest Relations Function of each business to ensure strong partner engagement and business alignment, ensuring all guest interactions reflect the values, standards, and service philosophy of the organization.
What you will do
Hospitality & Guest Experience
Act as the primary liaison between the wineries and the resort, ensuring seamless coordination of guest experiences, events, wine-related activities, and hospitality initiatives, ensuring all guest interactions reflect the values, standards, and service philosophy of the organization.
Coordinate and support the planning and execution of wine experiences, winery visits, tastings, private events, lunches, dinners, and hospitality packages involving multiple business units ensuring operational excellence.
Assist with group tastings, wine-related experiences, and guest-facing activities when operational support is required.
Direct-to-Consumer & Wine Club
Support the development and execution of Direct-to-Consumer (DTC) initiatives, customer engagement programs, and Wine Club activities.
Identify opportunities to enhance customer experiences and increase engagement across all consumer touchpoints.




Contribute to the creation of memorable and brand-aligned experiences that strengthen customer loyalty and long-term relationships.
Marketing & Brand Activation
Assist in the creation, coordination, and execution of integrated commercial and marketing initiatives involving both hospitality and winery brands.
Work with internal stakeholders to source content, materials, and information for seasonal campaigns, brand storytelling, social media initiatives, and promotional activities.
Support brand visibility initiatives and ensure consistency across all guest-facing and customer engagement activities.
Partnerships & Business Development
Build and maintain relationships with travel agencies, tour operators, hospitality partners, destination management companies, and other strategic partners in close collaboration with Sales Specialists and Sales Function and relevant cross-functional teams to ensure strong partner engagement and business alignment.
Support the development of partnership opportunities that increase brand awareness, guest acquisition, and customer loyalty.
Contribute ideas and recommendations to support the long-term growth, positioning, and commercial success of the winery and hospitality brands.
Project Coordination & Cross-Functional Collaboration
Serve as a cross-functional collaborator, facilitating communication and collaboration among departments with different priorities, workloads, and operational needs.
Monitor ongoing projects and ensure timely execution while maintaining the highest service and brand standards.
Prepare presentations, reports, project updates
Support the implementation of operational improvements and best practices across departments and business units.
Who we are looking for
University studies in Hospitality Management, Tourism,



Business Administration, Marketing, Communications, or a related field preferred.
Minimum 3–5 years of experience in luxury hospitality, wine tourism, guest relations, events, sales, or related fields.
Previous experience within a 4* or 5* hotel environment, preferably in Front Office, Events, Sales, Guest Relations, or Hospitality Operations.
Strong understanding of hotel operations, interdepartmental dynamics, and international luxury hospitality service standards.
Experience in wine, wine tourism, luxury travel, or lifestyle brands is highly desirable.
Fluent written and spoken Italian and English are required.
Exceptional interpersonal and relationship-building skills, with empathy, emotional intelligence, and strong listening abilities.
Strong organizational and project management capabilities, with the ability to coordinate activities across multiple teams and business functions.
Collaborative mindset with a strong team-oriented approach.
Professional maturity and judgment, with the ability to remain composed and solution-oriented under pressure.
Attention to detail and commitment to excellence.
Curiosity, initiative, and willingness to continuously learn, with openness to feedback.
Commercial awareness and understanding of guest experience principles.
Authenticity, enthusiasm, and positive energy, with the ability to represent the brands with credibility, professionalism, and natural authority.
Humility, self-awareness, and passion for hospitality, wine, travel, and creating memorable experiences.
About Our Group
Kause Group Italia srl is part of Krause Group, a U.S. based parent company comprising a diverse set of domestic and international businesses. Krause Group is parent company also to historic Italian wineries Vietti, Enrico Serafino and Luxury Resort Casa di Langa.
Krause Group Italy is an Equal Opportunity Employer. Candidates of all backgrounds are encouraged to apply.
Krause Group believes in People First. xysqume We are an Equal Opportunity Employer building a culture of equity and inclusion.
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