Senior Associate, Media Solutions Campaign Management

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ph3About WPP Media /h3 pWPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
/p pWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
/p pFor more information, visit wppmedia.com.
/p h3Role Summary and Impact /h3 pWe are seeking a highly motivated and detail-oriented Senior Associate, Media Solutions Campaign Management to join our growing WPP Media team.
As a Programmatic Specialist, you will be responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis.
You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies and best practices to drive impactful results.
This role requires a strong understanding of the programmatic landscape, excellent analytical skills, and the ability to collaborate effectively with internal and external stakeholders.
/p h3Skills and Experience /h3 ul liConfigure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation.
/li liContinuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI.
/li liIdentify trends, anomalies, and opportunities for optimization based on data analysis.
/li liAct as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to targeting, bidding, creative, and landing pages.
/li liProactively identify and implement strategies to maximize campaign performance and achieve client objectives.
/li liDevelop comprehensive programmatic campaign strategies based on overall advertiser goals and objectives, considering target audience, budget, and desired outcomes.
/li liCollaborate with internal teams to align programmatic strategies with broader marketing initiatives.
/li liDevelop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance), leveraging data and insights to reach the most relevant users.
/li liUtilize various targeting methods, including demographic, behavioral, contextual, and retargeting strategies.




/li liPerform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions.
/li liGenerate and deliver insightful performance reports to clients and internal stakeholders, highlighting key findings and recommendations.
/li liStay up-to-date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech-related topics and optimization best practices.
/li liDesign and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics.
/li liSupervise the insertion order process and ensure adherence to terms and conditions.
/li liHandle cancellations and re-allocations in a timely manner.
/li liWork with main internal and external stakeholders (tech providers, agencies and clients, sales, product and data science teams) to develop best practices for effective activations.
/li liReach out to the sales team for what appears to be at-risk campaigns.
/li liBuild and develop strong relationships with key stakeholders (clients, agencies).
/li li2-3 years of programmatic buying / biddable / trafficking experience (hands-on experience with DSPs).
/li liFamiliarity with main DSPs / buying platforms (e.g., Google DV360, The Trade Desk, Amazon DSP).
/li liFamiliarity with analytics, brand-safety tools, tracking and attribution, and reporting tools (e.g., Google Analytics, Comscore, IAS, MOAT).
/li liFamiliarity with ad servers, rich media vendors, web debugging and troubleshooting tools (e.g., Google Campaign Manager) /li liProficient in Microsoft Excel and PowerPoint.
/li liStrong written and verbal communication skills in English.
/li liPassion for digital advertising; organized and able to meet deadlines.
/li liExperience with automation solutions (e.g., scripting, APIs) is a plus.
/li liCollaborative spirit: A strong team player who thrives in a dynamic, collective environment.
/li liCommercially minded, with a knack for recognizing new opportunities.
/li liHighly detail-oriented and analytical, approaching problems and solutions in a logical, data-driven manner.
/li liProactive and adaptable mindsetb: /b Eager to learn, embraces new technologies and challenges, and contributes innovative solutions.




/li /ul h3Life at WPP Media Benefits /h3 pOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity.
We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
/p pWe Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
/p pWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
/p p#LI-Promoted /p h3Our main benefits: /h3 ul liCorporate Benefits Discounts Platform /li liEmployee Wellbeing Support Programs /li liLanguage Platform: Access to English and 49 other languages, plus 1 complimentary guest account /li liDedicated e-learning platform for all employees (at least ****+ courses) /li liTicket Restaurant for every working day /li liNon-Occupational Accident Insurance /li liCompany-paid Life Insurance /li liTax Assistance Services Support (tax return) /li /ul h3CCNL Aziende del Terziario distribuzione e Servizi (English) /h3 pThe Gross Annual Pay range for this position at the time of this posting is indicated below.
This reflects part of our broader group's compensation framework across diverse agencies and disciplines.
For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline.
Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.
/p pThe employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.
/p p€****** — €****** EUR /p pPlease read our Privacy Notice for more information on how we process the information you provide.
/p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78y88r