Consumable Sales Specialist

31 lug - Bardi
SATO Europe

p SATO is a leading global provider of Auto-ID solutions that connect people, goods and information.
It serves a diverse range of sectors to streamline operations, empower workforces and help customers reduce their environmental impact.
Integrating auto-ID technologies with hardware as solutions, we tag identifiers to things and people at the site of business operations and feed data to IT systems for processing.
p ROLE PURPOSE /pp The Consumable Sales Specialist is a commercial role dedicated to developing SATO's recurring consumables business (labels, tags, ribbons, wristbands, RFID and linerless media) across the Italian market.
The role owns the full consumables sales cycle, from technical qualification of the application to closing the deal, positioning SATO as a solution and consulting partner rather than a commodity supplier.
/pp Consumables are recurring by nature and represent the most defensible, highest-margin growth lever for the Italian branch.
The Specialist maximizes consumables attachment to the installed base leveraging SATO's real differentiation: application expertise, media quality, European production and rapid stock availability, rather than commoditized hardware.
/pp PRIMARY RESPONSIBILITIES /pulli RFQ management — act as the single point of qualification for incoming customer requests for quotation.
Capture the essential technical parameters to prevent mis-specification and protect retention.
/lili Technical media selection — translate the customer's application need into the correct combination of the labels and ribbon materials,



moving SATO from selling a product to selling a solution.
/lili Interface with SATO production plants and external suppliers — act as the bridge between customer and supply chain.
/lili Sales closing — conduct the negotiation to close the deal.
/lili Bundle attach-rate development — promote printers + consumable starter-kit bundles on every hardware sale, proposing media/ribbon kits calibrated on the printer model sold.
/li /ulp SECONDARY RESPONSIBILITIES /pulli Monitor and grow the consumables attach rate by channel/partner to anticipate reorders.
/lili Collaborate with customers and Sales colleagues to attach consumables in every opportunity.
/lili Provide regular activity reports, forecasts and attach-rate performance updates to the Branch Manager.
/lili Maintain accurate quote and pipeline records in Salesforce.
/li /ulp REQUIREMENTS /pp Education: /pp Diploma or Bachelor's degree in a technical, commercial or related field.
/pp Hard skills: /pulli Knowledge of AIDC consumables (the difference between DT and TT, wax / wax-resin / resin ribbons, adhesives, paper vs. synthetic substrates, liner vs. linerless).




/lili Proven B2B sales experience with the ability to close negotiations; experience in the Auto-ID / labelling / consumables sector is a strong asset.
/lili Working knowledge of CRM tools and standard office software.
/li /ulp Soft skills: /pulli Consultative approach and active listening /lili Commercial drive and resilience in closing; comfortable managing price objections on value, not discount.
/lili Autonomy, initiative and KPI orientation.
/li /ulp Languages: /pp Business fluency in Italian and English; every additional language is an asset.
/pp What do we offer: /pulli Be part of the next step in a growing subsidiary for an already well-established successful Japanese company (JTSE listed)Work in a dynamic working environment within a growing potential /lili Competitive fixed salary and premio /lili Meal vouchers /lili Pension scheme /lili CCNL agreement /lili A laptop /a mobile phone for remote working arrangement /lili A company car and a fuel card /li /ulp Equal Opportunity Employer Disclaimer /pp SATO Europe is committed to fostering a diverse, inclusive, and equitable workplace.
We hire and promote individuals based on merit, qualifications, and business needs, without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic as defined by applicable laws.
Our DEI policy ensures that all employees and candidates are treated with fairness, dignity, and respect.
/p /p

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