Marketing Specialist at Relatech SPA

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78zvlb

Job Title Marketing Specialist at Relatech SPA in LOM, IT. Full‐time on site position offers great opportunities for career growth.
Company Overview Relatech is an Italian tech company founded in 2001, with 14 offices across Italy and abroad. We provide advanced solutions in Cloud, Cybersecurity, AI, AR/VR, IoT, and Blockchain, aiming to democratize technology and create a more inclusive and sustainable future.
Role Overview To strengthen the Marketing and Communication team, we are looking for a Marketing Specialist to support the development and positioning of the Business Unit Advisory. The candidate will define and execute marketing initiatives aligned with the Group's commercial and strategic objectives.
Responsibilities Define and implement the BU Advisory marketing plan in line with the Group strategy.
Collaborate with BU and Sales teams to understand priorities, services, target markets, and commercial goals.
Develop marketing and commercial content, including presentations, brochures, service sheets, case studies, articles, newsletters, and campaign materials.




Translate complex technical concepts into clear, distinctive, customer‐oriented messages.
Design and coordinate lead generation, digital marketing, and account‐based marketing campaigns.
Support events, webinars, workshops, and business‐development initiatives.
Highlight success stories, partnerships, expertise, and projects of the BU.
Collaborate on editorial planning and content for corporate and digital channels.
Monitor marketing performance using KPIs, reports, and result analysis.
Manage databases, CRM, leads, and follow‐up activities with the commercial team.
Coordinate vendors, agencies, and external partners when necessary.
Qualifications At least 2 years of B2B marketing experience.
Ability to understand and promote complex, high‐content consulting or technical services.
Experience creating marketing and commercial content.
Strong knowledge of main digital marketing tools and channels.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/78zvlb