Manager Industry Segment
Pubblicato il 01-08-2026 - Habasit in Italia
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Role description /strong /ppbr/pp
We are looking for a highly motivated and strategic professional to define and drive the marketing and go-to-market strategy for assigned industries and product lines, accelerating market penetration and delivering sustainable, profitable growth across regions. /pp
In this role, you will act as the central interface between Market, Product, Commercial functions and the Marketing team, translating customer and market insights into compelling value propositions, business opportunities, commercial strategies, and effective market execution. /ppbr/ppstrong
Main tasks and responsibilities /strong /ppbr/ppem
Industry Product Go-to-Market Strategy /em /pulli
Define and execute the global go-to-market strategy for assigned industries and product lines, ensuring clear positioning, differentiation, and compelling customer value propositions. /lili
Act as the industry lead by identifying market needs, application trends, and growth opportunities to shape portfolio priorities and commercial strategies. /lili
Develop business cases and growth models for strategic product lines and industry segments to support portfolio development and investment decisions. /lili
Own portfolio positioning, messaging, and lifecycle management, ensuring consistency across regions and channels. /lili
Lead new product launches in close collaboration with RD, Operations, Sales, and Marketing, ensuring commercial readiness through effective sales tools, training, and communication. /li /ulpem
Market, Industry Competitive Intelligence /em /pulli
Lead ongoing market, customer, application, and competitive analysis to identify growth opportunities,
portfolio gaps, emerging trends, and customer needs. /lili
Monitor competitor offerings, positioning, pricing approaches, and go-to-market activities. /lili
Translate market insights into actionable recommendations for Product Management, RD, Operations, MIS, Sales, and Marketing to support business growth and portfolio development. /lili
Support strategic planning by identifying future industry developments, market dynamics, and investment opportunities. /li /ulpem
Sales Enablement Commercial Support /em /pulli
Own the development of industry-specific marketing packages, sales tools, customer value propositions, and lead-generation initiatives. /lili
Coordinate and deliver product, application, and industry training programs to commercial teams, ensuring consistent messaging and effective customer engagement. /lili
Drive focus on strategic customers, including Global Accounts and International Key Accounts, ensuring industry priorities are reflected in account plans and business development activities. /li /ulpbr/ppstrong
Education and experience /strong /pulli
Minimum 7 years of experience in Product Marketing, Industry Marketing, Product Management, or a similar commercial role within a B2B industrial environment.
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Preferred industry experience in Packaging Machinery, Food Processing Equipment, Industrial Automation, Material Handling Systems, or Intralogistics. /lili
Technical background preferred (Mechanical Engineering, Industrial Engineering, or equivalent). /lili
Proven ability to work effectively in a matrix organization and influence cross-functional stakeholders without direct authority. /lili
Strong analytical mindset with experience using market intelligence tools, Power BI, CRM systems, and marketing automation platforms. /lili
Excellent communication, presentation, and training skills in English. /lili
Ability to combine strategic thinking with a hands-on, execution-oriented approach in a fast-paced international environment. /li /ulpbr/ppstrong
Personal characteristics /strong /pulli
Strategic and commercially driven mindset with strong market orientation. /lili
Results-oriented with a focus on delivering sustainable and profitable growth. /lili
Strong stakeholder management and influencing skills across cross-functional teams. /lili
Customer-focused with the ability to translate market insights into compelling value propositions and commercial opportunities. /lili
Strong analytical and problem-solving skills with the ability to identify market trends, portfolio opportunities, and business growth potential. /lili
Hands-on approach with the ability to balance strategic planning and operational execution. /lili
Strong organizational skills with the ability to manage multiple priorities in an international matrix environment. /li /ulpbr/p