Senior Regional Media Strategy Specialist
Pubblicato il 02-08-2026 - BEKO EUROPE in Varese
We are looking for a passionate and experienced Media Sr. Specialist to join our Regional Digital Marketing Team at Beko Europe. This role sits at the intersection of regional, global, local, and partnership media activities-acting as the central coordinator who ensures all parties are aligned, informed, and working together efficiently toward shared campaign goals.
Responsibilities
- Overseeing the creation and execution of media campaigns (online & offline) across various channels for our brand portfolio, such as social media, search engines, video, display advertising, TV across Europe.
- Develop and oversee the annual and campaign-specific media plans for region & local specific projects.
- Ensure alignment with the brand’s marketing objectives and global guidelines.
- Combine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives.
- Help planning and executing media investments with 4P mindset.
- Developing and implementing the overall digital media strategy for our brands, including defining target audience, goals, and KPIs.
- Analyzing campaign performance metrics and providing strategic recommendations for optimizations and improvements.
- Presenting campaign performance and strategy updates to senior management and other stakeholders.
- Staying up to date with industry trends and emerging digital technologies to ensure that the company’s digital media strategy is innovative and effective.
- Establishing relationships with media partners.
- Collaborating with other teams: such as Global Digital Team, local teams to plan and actively run media campaigns.
- Creating Case Studies when working with local & global teams.
- Developing Media Benchmarks for the markets we operate.
- Take an active role pre/post campaign analysis for global & local media investments.
- Managing budgets and timelines for media campaigns working closely with local, regional & global teams.
- Managing the media agencies.
- Following up sales figures of the company & GFK reports to be able to create the most feasible media plans.
- This role will be responsible for media strategies, plans, executions, reporting’s and budgets’ regionally.
How do we describe the perfect match?
- Bachelor’s Degree Marketing, Media, or a related field.
- Minimum of 5 years of experience in media planning and buying, preferably in a multinational environment.
- Fluency in English is a must, with exceptional communication skills.
- Strong knowledge of media platforms, digital and traditional media channels.
- Proven ability to manage large budgets and deliver measurable results.
- Strong project management skills with the ability to manage multiple workstreams, strict milestones, and competing deadlines.
- Regional and global perspective with a genuine interest in international media trends
- Exceptional analytical skills and proficiency in media performance tools and platforms.
- Experience working with media agencies and platform partners.
- Familiarity with Share of Voice (SOV) and Market Share (MS) metrics.
- Proficiency in media planning software and analytics tools.
- Preferred: Experience in Home Appliances or retail industries.
- Strong communication and interpersonal skills with the ability to influence and collaborate across diverse teams.
- Flexible and open to new perspectives, comfortable operating in a fast-paced and evolving environment.
- Positive attitude, strong work ethic, and excellent attention to detail.
- A great team player with a self-initiative mindset,
- Being open to communication is always our priority.
What we offer
- The salary range for this position is € 43.000 - € 55.000 gross per year. The final offer will reflect the outcome of the recruitment process and the overall assessment of the candidate, based on objective and gender-neutral criteria, including skills, experience, qualifications and demonstrated expertise
- Applicable Collective Agreement: CCNL Industria Metalmeccanica e della Installazione di Impianti