E-commerce Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7916cg

E-commerce Manager

Career path toward Head of Digital or Digital Director

Salary Range: 40,000 - 52,000 EUR/year + performance premio

A premium Italian fashion house is looking for an E-commerce Manager to lead their direct-to-consumer digital strategy. You will manage the online store, drive conversion optimisation and coordinate with marketing, logistics and customer care teams.

This is a key role in the company's digital transformation journey, blending Italian craftsmanship with modern retail technology.

Responsibilities

- Manage the Shopify Plus e-commerce platform end-to-end
- Define and execute conversion rate optimisation (CRO) strategies
- Coordinate product launches, seasonal campaigns and sale events online
- Analyse customer behaviour data and translate insights into action
- Manage relationships with digital marketing agencies for paid acquisition
- Oversee customer experience from browsing to post-purchase

Must‑have Requirements





- 3+ years experience managing e-commerce operations (Shopify preferred)
- Strong analytical skills with Google Analytics, Hotjar and A/B testing tools
- Experience managing digital marketing budgets (Google Ads, Meta Ads)
- Understanding of fashion/luxury consumer behaviour
- Fluent Italian and English

Nice‑to‑have Requirements

- Experience with Klaviyo or similar email marketing automation
- Knowledge of SEO for e-commerce
- Experience with international markets and multi-currency setups
- Understanding of fashion supply chain and drop management

Personal Requirements

- Creative thinker with strong commercial instinct
- Passion for fashion and Italian craftsmanship
- Excellent organisational skills managing multiple campaigns simultaneously

Interested in this position?

Submit your application for this position

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7916cg