Italy Market Lead (Growth & Strategy)
Pubblicato il 02-08-2026 - Deblock in Udine
At Deblock, we are building the first bank onchain: simple, non-custodial, and human. We are looking for our Italy Market Lead - the operational engine and local face of our expansion.
This isn't a role for a distant executive; it’s for a high-bandwidth builder. You will report directly to the Founders and VP of Marketing, acting as the bridge between high-level strategy and boots-on-the-ground execution. You will own the "Trust & Growth" engine for the Italian market.
What we are looking for
- The "Elite Operator" Profile: You have c.5 years of experience, likely starting your career in Management Consulting or Investment Banking , followed by a "hands-on" stint in a high-growth B2C startup.
- Analytical Rigor: You don't just "have ideas" - you build the models, the decks, and the project plans to back them up. You are highly structured and process-driven.
- B2C Marketing DNA: You understand customer acquisition funnels, CAC/LTV, and how to build a brand that resonates with Italian consumers.
- Public Versatility: You are as comfortable presenting on a conference stage or podcast as you are negotiating a commercial contract.
- Crypto Fluent: You can explain "Non-Custodial" to a 60-year-old on national TV without scaring them.
?What will make you stand out
- B2C Growth Experience: You’ve previously helped scale a consumer app or fintech product in the Italian market.
- The "Lobbying Light" Touch:
You’ve navigated Italian regulatory nuances or consumer protection hurdles before.
- Network: You have a growing "Rolodex" of contacts across Italian fintech, media, and local payment platforms.
? What you’ll be working on
- Go-to-Market Execution: Take the global playbook and localize it. From "IBAN discriminator" strategies to local payment integrations, you own the roadmap for Italy.
- Omni-Channel Creator Strategy: Don't just "hire influencers." Build a scalable engine of YouTube partners and creators across finance, tech, and lifestyle verticals. You’ll manage these relationships as a key acquisition channel, ensuring our message reaches the everyday Italian consumer.
- Strategic Partnerships: Identify, pitch, and close commercial integrations that matter to Italians (e.g., local tax tools, banking rails).
- Trust Architecture: Lead the initiative to acquire local trust signals—registering with consumer programs and obtaining local certifications.
- Content & PR: Act as the primary spokesperson. You’ll represent Deblock on podcasts, TV panels, and at industry events.
?What you’ll get
- Competitive salary + stock options
- Private dental + health insurance
- The best tech for your job
- 30 days of paid holidays (excl. bank holidays)
- Option to work 100% remotely or come to the office - your choice!
- Ability to work abroad for 4 months a year
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