Trade Marketing & Brand Activation Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/791pup

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for hot water, space heating and air treatment, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the Group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The Group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The Group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The Group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business. Trade Marketing & Brand Activation Specialist (Fixed Contract - maternity leave) Within the Trade Marketing & Brand Activation team, you will be responsible for the execution of brand activation plans with key customers and stakeholders. You will work on driving our brand presence at local level, taking ownership of trade marketing initiatives cross-channel on the national territory.



Responsibilities
- Brands activation on field, including effective localization of trade materials (point of sales materials, showrooms layout, merchandising, etc) for different channels
- Understand and collect market needs by doing regular visits to key local stakeholders
- Constantly collaborate with pre-sales, sales, service teams and commercial agencies
- Support the planning and the organization of events, exhibitions and roadshows at national level
- Support new products and services launch, actively contributing to the launch plan definition in collaboration with product marketing and communication teams
- Activate loyalty program and promotions communication, including dedicated materials
- Coordinate creative and events external agencies
- Manage and monitor the assigned budget
- Hard worker
- Experience in trade marketing and events organization is required
- Flexibility to regularly travel (up to 30% of time) in Italy is required
- Entrepreneurship and ability to work in team are essential
- Resource coordination skills is a plus
- Experience in similar industries is a plus We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/791pup