CRM Project Executive
Pubblicato il 02-08-2026 - Stella Mccartney in Milano
Define and implement the brand’s CRM and client engagement strategy in line with overall marketing and business objectives. Drive customer retention, client loyalty and customer lifetime value through targeted CRM initiatives. Develop customer segmentation strategies based on client behaviour, engagement and spending patterns.
Analyse CRM performance and customer data to identify commercial opportunities and business trends. Translate customer insights into actionable engagement and activation plans. Oversee CRM campaigns and client communication across retail and digital touchpoints.
Ensure CRM initiatives support both brand positioning and commercial performance. Partner with retail teams to strengthen clienteling practices and CRM adoption within stores. Define CRM guidelines and best practices to support customer engagement across the retail network.
Monitor and optimise CRM KPIs including retention, reactivation, engagement and conversion. 3–5 years of experience in CRM, Client Engagement or Customer Marketing within luxury or premium brands. ~ Strong understanding of luxury customer behaviour and clienteling dynamics. ~ Experience in customer segmentation, CRM strategy and performance analysis. ~ Commercial mindset with strong analytical capabilities. ~ Excellent communication and stakeholder management skills. ~ Familiarity with CRM platforms and omnichannel customer engagement. ~ Fluent English required. We welcome people with disabilities and endeavour to make reasonable adjustments.