Digital Marketing & Sales Manager
Pubblicato il 03-08-2026 - E.On Italia in Italia
The new E.ON is one of the strongest operators of European energy networks and energy-related infrastructure, as well as a provider of advanced customer solutions for more than 50 million customers. With a total of over 75,000 employees, we are represented in 15 countries. This makes us ideally positioned to help drive Europe's energy transition. By focusing on two sustainable growth areas fully commits itself to the fundamental transformation of the energy world. As one of Europe’s largest energy service providers we will actively drive the energy transition in Italy and Europe. E.ON is a pioneer in developing new and innovative energy solutions and attract the brightest minds in the energy sector.
Our Team
In the role of Digital Marketing & Sales Manager you will operate in a dynamic and fast‑evolving environment where digital marketing, sales, and technological innovation come together to drive the company’s digital growth. The role is central to developing customer acquisition strategies, lead generation, and conversion optimisation across the entire digital funnel, for both energy commodities and value‑added solutions, such as photovoltaic systems and home energy solutions. You will work closely with business growth objectives, performance analysis, and evolving digital market trends, collaborating with marketing, sales, digital teams, and global stakeholders. In this context, you will help define the strategic direction, optimise business results, and continuously enhance the organisation’s digital capabilities across channels, data, and technology.
Your Field of Play
- Shape and Drive Digital Growth Strategy Define and lead the digital marketing and sales strategy across energy commodities and value‑added solutions,
ensuring alignment with business objectives and long‑term growth ambitions
- Deliver Performance Through Data‑Driven Execution Lead the performance of digital acquisition and lead generation activities across both B2C and B2B segments, managing budgets, optimising ROI, and leveraging insights to maximise business impact
- Accelerate Sustainable Customer Growth Lead both paid and organic growth initiatives, including SEO strategy, to increase qualified traffic, improve conversion rates, and support sustainable business growth
- Design Seamless and Effective Customer Journeys Lead paid and organic growth initiatives, including SEO strategy, to drive qualified traffic, generate high‑quality leads, improve conversion rates, and support sustainable growth
- Advance AI‑Driven Marketing Innovation Evolve the marketing technology and data ecosystem by leveraging advanced AI capabilities, including personalisation, Customer Data Platforms (CDPs), and emerging optimisation approaches based on GEO and LLM technologies, to enhance scalability and performance
- Lead Collaboration with Strategic Stakeholders and Partners Oversee the governance and performance of external agencies and partners while working closely with marketing, sales, and global stakeholders to align priorities, ensure execution excellence, and achieve business objectives
Are You Our Playmaker?
- Proven Expertise in Digital Marketing and Digital Sales At least 8 years of experience in digital marketing, digital sales, or related commercial roles, with increasing responsibility for business growth and digital initiatives
- Large‑Scale Customer Acquisition and Marketing Investment Management Proven experience managing large‑scale customer acquisition programmes, including the planning, execution, and optimisation of significant marketing investments
- Leadership Experience in Energy, Utilities, or Related Industries Strong leadership experience gained within the energy, utilities, telecommunications, insurance, or similar sectors, in complex organisations or consulting environments. Experience in digital‑native companies operating in the energy sector is considered a plus
- Deep Understanding of Digital Marketing Ecosystems Strong knowledge of digital channels and performance drivers, including performance marketing, SEO, web analytics, and martech ecosystems
- AI‑Driven Marketing and Emerging Technologies Solid understanding of AI applications in digital marketing, including personalisation, Customer Data Platforms (CDPs), and innovative optimisation approaches based on LLM and GEO technologies
Register and apply online (Job Req ID: ).
What you need to know:
Contract type: Permanent
Working time: Tempo pieno
Company: E.ON Energia S.p.A.
Salary Range: 55,000 - 75,000 € Per Year
Further salary details will be provided during the recruitment process.
This job posting is open to all genders, in compliance with Legislative Decree No. 198 of April 11, 2006, “Code of Equal Opportunities between Men and Women,” and to individuals of all ages and nationalities, in compliance with EU Directive 2000/78/EC on equal treatment in employment.
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