OverviewIn this role you will support Italy's PR, media relations, influencer programs, and social media to grow the Brooks community.
You'll work with regional marketing teams to activate the integrated plan and drive brand visibility with local assets.
You'll manage social content, events, and local PR with a hands?on, collaborative approach.
This is a chance to shape Italy's market activation within a global running brand that values runners and community.Retribuzione / BenefitsSupport digital marketing and social media activities aligned with Global/EMEA strategyCoordinate content assets for brand, product, and events across social channelsDevelop localized web content planning with the E?comm teamManage social calendar to ensure timely, on?brand postsMonitor social conversations and engage with followersReport performance using Ads Manager, Google Analytics, and Social Listening ToolsAssist PR & Influencer Manager in Italy with local activations and asset creationAdapt EMEA PR plans to the local market and track influencer seedingCoordinate local paid media plans (print, digital,

podcasts)Prepare translations and local seasonal communicationsSupport event activation and community engagement with runners offline/onlineProvide local market PR content and maintain relationship with local agenciesResponsibilitiesBachelor's degree in marketing, communications, or related field1+ years of marketing experience client or agency side (brand, footwear, retail & lifestyle)Knowledge of PR, influencer and brand communicationsFamiliarity with digital communications and social media (Instagram, Facebook, Strava, TikTok)Experience with country/international marketing initiativesEvent organization experience (2–3 events/year)Valid driver's license and ability to travel across the countryAbility to generate content during eventsCreative and proactive mindsetStrong organizational and multitasking skillsHands?on, can?do mentalityPassion for running and active lifestyleCommitment to Brooks values: Runner First, Word is Bond, Champion Heart, There is no 'I' in Run, Keep Moving#J-*****-Ljbffr

Digital &Communications Specialist Italy

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