01 ago - Milano
Harley-Davidson Motor
Auto req ID: *****
Title: Program Manager
Sales
We are flexible on the location of this role and welcome applications from candidates from Italy, the UK or within Europe.
Full or Tempo parziale: Full Time
At Harley-Davidson, we are building more than machines.
It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience.
To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent.
Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders.
We strive to deliver an H-D experience with an unequivocal customer focus.
Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific.
We have concentrated our resources in-market for maximum impact in line with our future strategy.
Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business.
In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce.
This Hybrid role is not tightly linked to a physical location and provides flexibility in where within the region, when and how you accomplish your work.
The EMEA Sales Program Manager is responsible for driving the execution of strategic sales initiatives, programs, and processes that support revenue growth, dealer/customer engagement, and operational excellence across the EMEA region.
This role serves as a key liaison between Sales, Marketing, Finance, Product Planning, Supply Chain, Customer Experience,
and Dealer Development teams to ensure the successful implementation of commercial strategies and business priorities.
This position plays a critical role in translating EMEA sales strategy into execution, ensuring that key initiatives are delivered effectively and generate measurable business results.
The ideal candidate combines strong program management capabilities with commercial acumen, enabling them to manage complex cross-functional initiatives while delivering measurable business outcomes.
Lead planning, execution, and governance of strategic sales programs across EMEA.
Manage multiple concurrent initiatives supporting retail sales growth, dealer performance, market expansion, and customer acquisition.
Establish project plans, milestones, risks, dependencies, and success metrics for all assigned programs.
Partner with Sales Leadership, Marketing, Product, Finance, Supply Chain, and Operations teams to align priorities and execution plans.
Facilitate cross-functional meetings and executive reviews to ensure transparency and accountability.
Coordinate launch readiness activities for new products, promotional campaigns, and sales initiatives.
Track key sales metrics, program KPIs, and business outcomes.
Develop dashboards, scorecards, and executive reporting materials.
Support sales forecasting and business planning activities.
Dealer & Customer Initiatives
Coordinate programs designed to improve dealer performance, customer engagement, and retail execution.
Support implementation of dealer incentive programs, retail campaigns,
training initiatives, and operational improvements.
Gather feedback from field teams and dealer partners to continuously improve program effectiveness.
Change Management & Continuous Improvement
Drive adoption of new sales processes, tools, and systems.
Develop communication and change management plans to support successful implementation.
Promote best-practice sharing across regional sales teams.
Executive Communication
Prepare executive-level presentations, business reviews, and program updates.
Communicate project progress, risks, mitigation plans, and resource requirements.
Support annual strategic planning and budgeting processes.
Bachelor's degree in Business, Marketing, Finance, Management, or related field required.
MBA preferred.
Experience Requirements
~5-8+ years of experience in sales operations, program management, commercial strategy, or related business functions.
~ Experience managing complex cross-functional initiatives in a large, matrixed organization.
~ Experience supporting field sales organizations, dealer networks, or channel sales environments preferred.
~ Experience within automotive, powersports, consumer products, manufacturing, or related industries is a plus.
~ Strong program and project management skills.
~ Strong financial and business acumen.
~ Proficiency in Microsoft Excel, PowerPoint, Power BI, and CRM platforms.
~ We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more.
We welcome everybody to join our family and be united no matter who you are or where you come from.
Direct Reports: Yes
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is not eligible for relocation assistance
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