Marketing Data Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79d6jp

PositionWe are looking for a Marketing Data Analyst to turn marketing data into clear, actionable insights across our European markets and myAtlante.
In this role, you will own performance measurement, analyse acquisition economics, funnels and ROI, and provide evidence-based recommendations that help marketing teams invest where impact is highest and optimise what can perform better.This is an analytics-focused role at the intersection of marketing performance, data analysis and data engineering.Brief Description Of The RoleYou own the measurement, analysis and interpretation of marketing performance across all European markets and across myAtlante.
You track CAC, conversion funnels and campaign ROI, you ask the questions that explain why the numbers move, and you tell the rest of the function where and how to optimise.
You own the data and the analysis.
You do not execute campaigns and you do not set strategy.Value CreationYou create value by making marketing decisions evidence-based.
By measuring acquisition economics, conversion and return on investment with rigour, and by turning that measurement into clear recommendations, you let the CMO, the markets and myAtlante invest where the return is highest and stop what does not work.Core ResponsibilitiesOwn marketing measurement: define and track CAC, CPA, conversion funnels by stage, retention, LTV, campaign and channel ROI across markets and across myAtlante.Build and maintain the marketing dashboards and the single source of truth for marketing performance.Analyse funnels and campaign results to explain performance and identify where ROI can be increased.Produce concrete optimisation recommendations (budget allocation, channel mix, audience and funnel fixes) and hand them to Marketing Operations and to the relevant client for execution.Run customer segmentation,



behavioural and cohort analyses to support acquisition and retention.Ensure measurement is reliable before launch: tracking, tagging, attribution and conversion infrastructure in place for every new campaign and channel.Support business cases, forecasting and target setting with data.Prepare executive reporting for the CMO and senior management.Work with the central Data Platform & AI team to keep marketing data quality, consistency and access aligned with company data governance.Promote a data-driven culture across the marketing function and the markets.RequirementsMaster's degree in Economics, Statistics, Mathematics, Data Science, Business Analytics, Engineering or related fields.3-5 years of experience in marketing analytics, growth analytics, business intelligence or customer insights, with direct exposure to acquisition economics.Strong command of CAC, funnel analysis, attribution, retention and ROI measurement.Strong hands?on data management and visualisation skills.
Our data stack includes: (-)Apache Iceberg, Amazon Athena SQL and Python for data wrangling and integration; (-) Power BI and Streamlit for BI reporting; (-) Python on AWS Lambda and Docker for data ingestion and orchestration.Ability to turn analysis into clear, actionable business recommendations.Fluent English.Governance & ScopeArea of responsibility: Marketing Data & AnalyticsGeographic scope: EuropeKey interactions: CMO, Marketing Operations, myAtlante & Loyalty, Marketing Strategy, Pricing & Partnership, Country Managers, Finance, Data Platform & AI teamExternal representation: analytics providers and measurement vendors, as requiredReport ToHead of Data Platform & AI, functionally to: Chief Marketing OfficerGross Annual Salary: starting from 40,000, according to experience, plus benefitsLocation: Milan office - hybrid remoteThis announcement is addressed to both sexes, in accordance with Law ****** and Legislative Decree ********, and to people of all ages and nationalities, in accordance with Legislative Decrees ****** and ******#J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79d6jp