Senior Regional Media Strategy Specialist

01 ago - Milano
BEKO EUROPE

We are looking for a passionate and experienced Media Sr. Specialist to join our Regional Digital Marketing Team at Beko Europe. This role sits at the intersection of regional, global, local, and partnership media activities-acting as the central coordinator who ensures all parties are aligned, informed, and working together efficiently toward shared campaign goals. Responsibilities * Overseeing the creation and execution of media campaigns (online & offline) across various channels for our brand portfolio, such as social media, search engines, video, display advertising, TV across Europe. * Develop and oversee the annual and campaign-specific media plans for region & local specific projects. * Ensure alignment with the brand's marketing objectives and global guidelines. * Combine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives. * Help planning and executing media investments with 4P mindset. * Developing and implementing the overall digital media strategy for our brands, including defining target audience, goals, and KPIs. * Analyzing campaign performance metrics and providing strategic recommendations for optimisations and improvements. * Presenting campaign performance and strategy updates to senior management and other stakeholders. * Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective. * Establishing relationships with media partners. * Collaborating with other teams: such as Global Digital Team, local teams to plan and actively run media campaigns. * Creating case studies when working with local & global teams. * Developing media benchmarks for the markets we operate. * Take an active role pre/post campaign analysis for global & local media investments. * Managing budgets and timelines for media campaigns working closely with local, regional & global teams.



* Managing the media agencies. * Following up sales figures of the company & GFK reports to be able to create the most feasible media plans. * This role will be responsible for media strategies, plans, executions, reporting's and budgets regionally. How do we describe the perfect match? * Bachelor's Degree Marketing, Media, or a related field. * Minimum of 5 years of experience in media planning and buying, preferably in a multinational environment. * Fluency in English is a must, with exceptional communication skills. * Strong knowledge of media platforms, digital and traditional media channels. * Proven ability to manage large budgets and deliver measurable results. * Strong project management skills with the ability to manage multiple workstreams, strict milestones, and competing deadlines. * Regional and global perspective with a genuine interest in international media trends. * Exceptional analytical skills and proficiency in media performance tools and platforms. * Experience working with media agencies and platform partners. * Familiarity with Share of Voice (SOV) and Market Share (MS) metrics. * Proficiency in media planning software and analytics tools. * Preferred: Experience in Home Appliances or retail industries. * Strong communication and interpersonal skills with the ability to influence and collaborate across diverse teams. * Flexible and open to new perspectives, comfortable operating in a fast-paced and evolving environment. * Positive attitude, strong work ethic, and excellent attention to detail. * A great team player with a self-initiative mindset. * Being open to communication is always our priority. What we offer * The salary range for this position is € ****** - € ****** gross per year. The final offer will reflect the outcome of the recruitment process and the overall assessment of the candidate, based on objective and gender-neutral criteria, including skills, experience, qualifications and demonstrated expertise. #J-*****-Ljbffr

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